CLIENT QUESTIONNAIRES

Please fill out these two questionnaires in as much detail as possible. The answers to these questions will help me gain a better understanding of your brand or business, requirements and vision, and give me direction to create the branding of your dreams and give you the best client experience!

I. getting to know your business

These questions will help with the brand strategy session and get to the most important aspects of your brand. Please dedicate some time to these questions and don’t hesitate to ask if you have you’re sure of anything here.

What does your business do? What is your service or product?

Is there a unique story behind the name and business?

How and why was your business started and where did the idea come from?

What are your business goals?

Clear brand recognition

To increase sales

Improved social presence

To connect with your audience better

To stand out from competitors

To refresh brand visuals

Other

If you chose "Other" on the previous question, please specify:

Who is your ideal audience / customer? Think about age, gender, personality, income, etc.

What are your audiences' frustrations / problems they face?

Why would your customers specifically pick YOUR service or product over your competitors?

Who are your top 3 competitors?

How does your business run? How do they find you, make a purchase or receive their goods?

What is the vision for your brand? What future does your brand want to create?

What are your brand values? How do those values resonate with you and your business?

What words would you use to describe your brand's personality?

What message do your want to convey to your customers? How do you want your customers to feel when they interact with your business?

II. CREATIVE DIRECTION & VISUAL IDENTITY

It’s time to take a deep dive into the visual side of your brand and get a clear vision of what you are imagining for your dream brand aesthetic. Don’t worry if you’re not sure as it’s my job to steer the visual direction.

Please link your Pinterest / Vision Board here:

http://

What do you like about your Pinterest board? Go into specifics about certain images/aesthetics.

What words would you choose to describe your desired vibe and look?

If you have an existing brand identity, why isn't it working for you?

If you do not have a brand identity in place, skip this question.

Is there anything else you want me to know before we begin?

Any specific font styles you like and why?

Any specific font styles you dislike and why?

Any specific color schemes you like and why?

Any specific color schemes you dislike and why?

Any icon, symbol or image that you are connected to that you might want to include within your brand?